Today I'm bringing you a sneak preview of a very exciting collaboration with insanely talented up and coming rap artist, Ato Alexander. This is the first of many collaborative shoots I will be working on with Ato and the rest of the members of his OMWB movement as part of our ongoing photo campaign we're starting.
At just 20 years old, Ato has already gained an impressive fan base of over 20,000 followers on twitter and has already recorded his debut album with some of David Guetta's team in Paris. His OMWB (On My West Behaviour) movement is a social enterprise formed to promote young talented artists and creatives in the UK. Both Ato and the movement are all about encouraging individuality and ambition and breaking stereotypes and expected societal conventions, so I'm aiming to channel this through my ongoing campaign you'll see developing here over the next few months. Gonna be an interesting challenge and I can't wait to see where it goes!
My shoot will also introduce you to the insanely sick menswear of up and coming designer, Sereeta Venkanah and to the incredible eyewear of Hi Tek Designs, as seen on Lady Gaga and finally to 15 year old Santos (another immensely talented promising young rap artist and another member of the OMWB movement) who will be in one of the shots alongside Ato.
I spent the days leading up to the shoot morphing the corner of my living room into this little pocket of space age awesomeness, armed with an obscenely large quantity of poundland metallic gift wrap for wallpaper, my brand new smoke machine (which has been a very funky addition to house parties..) and a bunch of fluorescent tubes… The day itself consisted of watching Ato clamber in and out of my window onto my makeshift roof balcony with a can of silver spray paint and some old trainers, Ato pretending to be some sort of space age Aztek warrior with a fluorescent tube as a makeshift staff and 6 hours of shooting, fuelled by a combination of OMWB-pumped adrenalin, a highly enjoyable baked beans and cheese on toast break (a photoshoot essential of course!) and a teensy bit of malibu… ;)
Looking forward to watching both Ato's rapping career and the OMWB movement develop and thrive. Immensely proud to be a part of this! Watch this space for the rest of the shoot!
Also, the Laura Apsit Livens SS15 Campaign and Lookbook I shot has been officially released on her site, so check it out! ;) http://www.lauraapsitlivens.co.uk